攀登风味 |酸奶品类如何创新？

According to Euromonitor data, sales of yogurt in the Chinese market will increase from 140.111 billion yuan in 2018 to 220.016 billion yuan in 2022, with a compound annual growth rate of 11.94%. With the rise of the younger generation of consumer groups, the yogurt market is also changing with the times, and more and more brands are constantly innovating to cater to the needs of the new generation of young consumers. The Eclimb team has also been researching yogurt categories, let’s take a look at how yogurt innovates!

plant yogurt

Due to the epidemic and the improvement of people’s health awareness, plant-based drinks have been pushed to a new level, so plant-based yogurt has gradually appeared in people’s vision and is chosen by the public. Vegetable yogurt is fermented from plants, such as soybeans and coconuts, and is a fermented vegetable protein drink. Compared with traditional yogurt, it is more suitable for people with lactose allergies and lactose intolerance, vegetarians and young people who pursue new tastes. According to Euromonitor data, it is estimated that from 2020 to 2027, the global plant yogurt market will continue to grow at an average annual growth rate of 18.9%. It is estimated that by 2027, the global plant yogurt market share will reach 6.46 billion US dollars. In the past year, many companies have launched plant-based yogurts of various flavors. These data and cases have fully proved the popular trend and high growth space of plant yogurt.

For a long time, when it comes to yogurt, I think everyone thinks of promoting digestion or health. According to Mintel’s survey results, 80% of consumers regard yogurt as a functional food, and they choose to buy it because it can improve digestion. According to the “Survey on Chinese Consumers’ Willingness to Purchase Yogurt” released by the Zhongtai Securities Research Institute, consumers also have needs for yogurt for beauty, thirst quenching, health care, and sleep aid.

Taste Innovation – Sparkling Yogurt

Taste innovation has always been the road that food companies insist on. In recent years, sparkling water drinks have become popular in the market and have rapidly grown into one of the fastest growing categories in the beverage industry. Various bubble products have emerged, such as bubble + juice, Bubbles + lactic acid bacteria, bubbles + tea, etc. Therefore, yogurt can also seize this trend and carry out changes and innovations in taste.

The Eclimb team keeps up with the development of the times and grasps the development trend of yogurt in a timely manner. For the category of yogurt, Eclimb team has been constantly innovating and improving, striving to provide customers with the most competitive products.