China has made it clear that it will strive to achieve carbon peaking by 2030 and achieve carbon neutrality by 2060. Under this goal, people’s awareness of environmental protection will gradually increase, and they will also tend to buy green and environmentally friendly food in their daily lives to a certain extent. In April of this year, PepsiCo launched the first domestic “label-free” version of Pepsi-Cola. It innovated the carbon reduction of the bottle body and outer packaging, and used embossed technology to reduce the ink printing on the plastic label of the bottle body and the bottle cap. The material of recycled plastic (recycled polyethylene component) is used as the packaging film to realize the low-carbon trial of the whole link from raw material to production to recycling. Using products as the medium, the concept of environmental protection is integrated into the lifestyle to convey the brand’s low-carbon proposition.
Promotion of alcoholic beverages
Affected by the epidemic, people’s health awareness continues to increase, so alcohol-flavored beverages that can replace alcohol will usher in the market. The Low and No Alcohol Beverage Strategy Study 2021 report shows that consumption of low and no alcohol beverages will surge by 31% by 2024. Global Market Insights data also shows that it is estimated that by 2025, the world’s low and non-alcoholic beverage market will reach 30 billion US dollars. Over the years, with the diverse combination of different fruit juices and base wines, RIO cocktails have been mixed and matched to meet the needs of different age groups and tastes.
Regionalization of drinks
Due to the help of the market environment, such as the rise of e-commerce live streaming, the rise of the national trend, and younger consumption, especially Douyin e-commerce’s support for domestic products and local old brands, consumers prefer to have their hometown Emotional products with emotional expression and clear origin of food ingredients. The Internet celebrity soda in the 1990s, old Beijing is full of affection for it, it is the Arctic Ocean. In order to make “Arctic Ocean” keep pace with the times, the younger generation will be repeatedly invited to taste the drink. The purpose is to make “Arctic Ocean” not only retain the old taste, but also be full of vitality, suitable for the taste of young people.
“Renaissance”
In the digital lifestyle, people’s shopping and consumption patterns continue to evolve rapidly, and they pay more attention to additional experiences, such as personalization, appearance, and emotional value. Therefore, in today’s consumer market, the essence of revival is not retro, but innovation. For example, in the past, people’s needs were convenience, and tea beverages were bottled; but in the context of the epidemic, people pay more attention to their own health and are reducing their sugar intake, so tea beverages began to be sugar-free. . Therefore, the needs of consumers have changed from a single dimension to a multi-dimensional one. Suntory Oolong Tea is a sugar-free tea drink with a mellow and refreshing taste.
In response to the above new trends in food and beverage consumption, Eclimb Flavour Co., Ltd. is also making continuous progress and innovation, striving to develop beverages for customers that not only meet consumption trends but also meet consumer requirements. Moreover, over the years, Eclimb team has been continuously improving its technical support, equipped with internationally advanced analytical testing instruments and research and development equipment. Always adhering to the enterprise spirit of being pragmatic, efficient, hardworking and dedicated, we are committed to providing innovative and most complete food system solutions for manufacturers around the world.
