In the “Outline of China’s Food and Nutrition Development” (2014-2020) issued by the General Office of the State Council, it is mentioned: “Inherit the fine dietary tradition of plant-based foods and animal-based foods as supplements.” So what is plant-based food? It is a new type of food and beverage product based on plants. I think everyone is familiar with it. We often drink soy milk for breakfast, and soy milk is a very common plant-based food. In fact, the same is true for oat milk.
I think everyone knows what oatmeal is, so what is oat milk? Oat milk is actually not a kind of milk, but a plant drink. Because the texture is similar to milk, it is called “oat milk”. Oat milk is a drink made from oats and special enzymes that break down starch. According to the market data of Magic Mirror, the year-on-year growth rate of oat milk will reach 369.47% in March 2021. Why can it stand out among many plant-based drinks? Today we will take a look at why oat milk is so popular with the public.
First of all, the raw material of oat milk is obviously oats. Through investigation, Eclimb team found that its composition is very reasonable, rich in dietary fiber and vegetable protein. But some people may have doubts, what are the benefits of plant protein to the human body? Why should we choose plant protein drinks? Then we will compare it with animal protein, so that everyone can intuitively feel the advantages of plant protein. First, plant protein contains no cholesterol and almost no saturated fat; second, experiments have proved that most plant protein can increase satiety and limit calorie intake; third, it has the effect of increasing muscle and does not contain cholesterol. It can be seen that plant protein is beneficial to health while reducing the risk of obesity and diabetes. In addition, the oat beta-glucan contained in oats has recognized health properties, which are beneficial for improving metabolism and lowering cholesterol. Therefore, the Yinglun team strives to preserve the β-glucan in oats properly through continuous research on enzymatic degradation technology.
Secondly, about 2/3 of the world’s lactose-intolerant people account for it, and plant-based milk can solve this problem very well. It can not only supplement protein nutrition, but also be more easily accepted by consumers. As one of the vegetable milks, oat milk has a unique wheat flavor and a very smooth taste. In recent years, oat milk has also sought cooperation with coffee, milk tea and other brands, bringing different experiences to consumers and realizing product diversification. For example, Starbucks’ “oatmeal + latte” is very popular in offline stores. Following this, Starbucks has launched bottled oatmeal ice pops, which is also the first ready-to-drink plant-based coffee drink launched in the global market. It can be seen that the consumer group and market of oat milk are very large, and it can also meet the consumption needs of lactose intolerant people.
Finally, according to data analysis and data, oat milk is conducive to global sustainable development, because the carbon emissions of oat milk produced by it are only 1/3 of milk production, and it can also reduce energy consumption such as water resources and land use . This is very much in line with the green and environmental protection concepts in the current environment, and can be more easily accepted by people.
In response to the new wave of oat milk, when developing this oat milk, Eclimb team selected oats from different origins for repeated comparisons, studied enzymatic degradation technology, and retained the nutritional value of oats. Strive to provide customers with oat milk with the highest nutritional value and the best taste.
