Eclimb Flavour | How will the new tea drinks seize the market?

At present, healthy and high-quality new tea drinks are becoming more and more popular, and more and more brands have entered the market, which has brought impetus to the industry and also brought challenges. So, how can new tea drink grasp the market? First, the taste must satisfy consumers’ preferences. Whether the taste is good…

Eclimb Flavour | How to innovate in the yogurt category?

According to Euromonitor data, sales of yogurt in the Chinese market will increase from 140.111 billion yuan in 2018 to 220.016 billion yuan in 2022, with a compound annual growth rate of 11.94%. With the rise of the younger generation of consumer groups, the yogurt market is also changing with the times, and more and…

Eclimb Flavour | New trend of food and beverage consumption

China has made it clear that it will strive to achieve carbon peaking by 2030 and achieve carbon neutrality by 2060. Under this goal, people’s awareness of environmental protection will gradually increase, and they will also tend to buy green and environmentally friendly food in their daily lives to a certain extent. In April of…